My Journey
A path built on persistence, experimentation, and a relentless pursuit of innovation. From early ventures into digital media to scaling startups and advising high-growth companies, this is the story of how each chapter sharpened my craft and shaped the work I do today.
Media Consulting in High School
2015 to 2017
I began my professional career in the digital space with an instinct for problem-solving and a curiosity for how brands grow. My early work focused on understanding the mechanics of audience attention and the systems that turn ideas into repeatable outcomes. Those formative years taught me the value of analytical rigor and set the stage for the growth-focused career ahead.
Building Sisu Ventures
2017 to Present
Sisu was born from a simple belief: the combination of strength, persistence, and trust can move any business forward. Over the next several years, I partnered with brands to refine strategies, launch campaigns, and architect growth systems. Every engagement became an investment in long-term relationships, proving that results and trust compound over time.
Scaling Growth Stage Ventures
2020 to 2023
I stepped into high-growth startup environments where speed and precision were non-negotiable. At Whop, I helped quadruple ARR to over $1.3B in processed GMV, designing go-to-market campaigns and incentive systems that delivered both immediate impact and lasting infrastructure. These roles sharpened my ability to operate under pressure while building scalable, data-driven processes.
Leading GTM @ DubClub
2024 to Present
As Head of GTM and Marketing at DubClub, I oversaw the acquisition and monetization of sports betting creators, launching features like Play of the Day and building onboarding systems that took partners from signup to revenue in days, not weeks. My work here blended growth strategy, partner education, and incentive design—proving the power of rapid iteration in competitive markets.
Expanding Horizons...
2025 & Beyond
Today, my work spans advising early-stage founders, designing GTM strategies, and exploring the intersection of media, technology, and community. Whether it’s structuring a market entry plan, automating acquisition funnels, or guiding a brand through rapid change, my focus remains the same: deliver clarity, speed, and measurable outcomes.
