Introducing Sisu, A Venture Advisory Firm

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Beyond all else, Sisu was formed as a formality back in 2017 to provide LLC protections with early clientele. However as our portfolio has grown, we have increasingly contemplated our responsibility to curate public-facing research and other materials that create meaningful dialogue.

"Sisu", a term from Finland, describes perseverance in the face of adversity. Our suite of advisory services are grounded by a love for tackling unimaginably hard problems. Many of our clients often riff that we're their first call when they know no one else will pick up the phone. In a venture landscape, we communicate this as "nurturing uncomfortable data into paradigm-shifting products".

To give you a tangible sense of what that means, I leave you with a short anecdote from 2022.

When COVID-19 first became relevant to our everyday lives, I got a call from the Attorney General for the State of Hawaii. Around 01:00 MST on Christmas or New Year's Eve, it was to inform me that the State of Hawaii planned to imminently pass an emergency procurement grant to develop a tele-health counseling solution for their frontline workers. Unknown to most people in the United States, Hawaii has the highest residency suicide rate of any state. Nevertheless, the contract was ours, if we could deliver everything within the week. In under 96 hours from that phone call, Sisu's team designed, developed, and launched a platform that provided free tele-health counseling to all qualifying frontline workers. What's more, in that same time period we had structured, negotiated and signed strategic agreements with four of the five leading tele-health providers to split coverage responsibility and were in TechCrunch, Mashable and other publications on launch day. This platform, known as Isolated Not Alone, went on to be used by more that 200k frontline workers in the first 90 days.

As our firm has matured into the venture advisory form we hold today, we're proud to be trusted by a wide array of clients and partners around the world. These include Apple, Neuralink, the Hunt Family (owners of the Kansas City Chiefs), Compass Real Estate, the UNHCR, and so many more. We specialize in a range of services, including providing operational support, product development, go-to-market, deal-flow advisory and media purchasing.

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