DubClub Chicago Conference
Context
The DubClub Conference in Chicago brought together top sports betting creators and partners for two days of growth, strategy, and community building.
Role
Head of GTM, Marketing
Timeline
3 Weeks
Core features
In-person workshops with DubClub’s product and account teams.
Fireside chats covering community building, retention, and scaling to full-time.
Networking across creator verticals — from betting education to high-volume pick services.
Social experiences, including Cubs vs. Rockies at Wrigley, golf, and group dinners.
On-camera partner interviews for post-event marketing and case studies.
Statistics and Secondary Research
30+ top partners attended from across the U.S.
Attendees represented millions in collective ARR.
Featured creators with audience reach in the hundreds of thousands.
Findings from Primary Research
From live interviews and informal conversations:
Face-to-face trust
Creators valued meeting the DubClub team and fellow partners in person, building lasting trust.
Proof in the wins
Sharing breakout moments — like a $40 bet turning into $38,000 — drove credibility and inspiration.
Shared playbooks
Open conversations on monetization tactics created immediate takeaways for attendees.
The Strategy
The Chicago conference was designed to balance actionable learning with relationship-building.
Educational Programming
Live sessions with product leads, growth managers, and partner success teams.
Social & Networking
Structured and unstructured opportunities to connect — from stadium seats to dinner tables.
Story Capture
Recorded partner testimonials on how DubClub helped them grow from side hustle to full-time.
Validating the Event
We planned a controlled rollout to measure real-world impact:
