Start Selling Launch
Context
As DubClub prepared to open onboarding to all sports betting creators, we needed a flagship video that didn’t just explain the product — it had to make creators feel like we were their platform. The goal: capture the trust, community, and high-stakes energy of sports betting culture while clearly showing how easy it is to monetize on DubClub.
The timing was perfect. DubClubCon in Chicago brought together dozens of top creators, giving us the rare opportunity to film them in their natural environment — networking, sharing wins, and talking shop — while producing our core brand video.
Role
Head of GTM, Marketing
Timeline
1 Month
Core features
60–75 second hero video for “Get Started” page and social channels.
Cinematic mix of high-energy B-roll and clean, direct-to-camera messaging.
On-location shoots at DubClubCon, DubClub’s Chicago office, and Wrigley Field.
Scripted voiceover from Ryan Gaertner woven with candid creator moments.
Fast-cut editing style balancing UI shots with community proof.
Statistics and Secondary Research
75% of prospective partners said seeing real creators in action made them more likely to trust a platform.
Average watch time on competitor onboarding videos: <40 seconds — ours needed to hold attention longer.
Conversion rate benchmarks showed landing pages with video could lift partner sign-ups by 15–25%.
Findings from Primary Research
Through partner interviews before the shoot:
Creators value authenticity
Stock footage wouldn’t cut it — they wanted their peers on screen.
Show, don’t just tell
Creators wanted to see monetization in action: dashboards updating, sales coming in, communities reacting.
Energy is the hook
The sports betting creator space thrives on hype — wins, leaderboards, and instant reactions were non-negotiable visuals.
The Strategy
We treated Start Selling like a mini-brand film with three narrative beats:
1. The Insight
“You’ve already done the hard part — building the community.”
Opening montage of creators on their phones, leaderboards updating, Discord chats firing.
2. The Offer
“But turning that into a business? That’s where we come in.”
Clean cuts to DubClub’s product UI — setting up a store, posting plays, sales rolling in.
3. The Proof
From $50 to $50K. From side hustle to full-time.
Testimonials from Tyson, HydroParlay, Parlay Café layered over stat callouts: $123M+ sold, 1M+ members, 15+ millionaires made.
Impact Created
Gave DubClub a high-production anchor asset to sell the platform in under 75 seconds.
Repurposed hours of Chicago event footage for future campaigns, case studies, and paid ads.
Reinforced DubClub’s brand position as built with bettors — not just for them.
Reflections…
Owning The Story
From script to shotlist to live directing, controlling creative meant the final cut actually felt like DubClub.
Event Leverage
Leveraging DubClubCon for both event content and brand assets maximized ROI.
Hype + Clarity
The balance of creator energy and clear product walkthrough hit both emotional and functional marks.
