Platform Bages

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Context

We set out to redesign DubClub’s badges system to protect the quality and exclusivity of the platform while giving long-standing, high-performing partners clear recognition.

Role

Head of GTM, Marketing

Timeline

2 Weeks

Core features

  • Self-service badge creation and assignment through Django Admin.

  • Dual-trigger system for admin-driven and data-driven badge awarding.

  • Emoji or custom image badge display.

  • Optional clickable URLs for badge promotion.

  • Fully migrated away from CapperMetricsService to stable PartnerSalesService/Postgres architecture.

Statistics and Secondary Research

  • Verified third-party tracking correlates with 14% higher conversion rates

  • Partners with 1+ years tenure show 23% lower churn

Findings from Primary Research

Through stakeholder interviews (partners, admins, and leadership), we identified badge categories that would drive trust and recognition:

Retention Badges
Top 5% and Top 10% retainers valued most by subscribers.

DubClub Verified
Exclusive team-selected badge for elite partners.

Review Badges
Positive review recognition builds credibility fast.

Third-Party Tracked Badge
Partners wanted visible proof of transparent pick tracking.

Tenure Badges
Milestones like 1-Year Veteran and 3-Year OG reinforced loyalty.

The Redesign

We approached the redesign in two phases to deliver value quickly while laying groundwork for automation.

Phase 1: Admin-Driven Badges

Manual badge creation and assignment with no scheduled calculations, reducing engineering dependency and giving admins immediate control.

Phase 2: Data-Driven Badges

Automated triggers for retention, review quality, and tenure badges—powered entirely by PartnerSalesService and Postgres, avoiding deprecated systems.

The Hero

After several in-depth meetings with the research team and finding themes, convincing stakeholders on the direction, we started the redesign with a team of 4 designers.

Clear CTA

The lack of a clear action callout was a huge problem in the previous version. This was solved with clear copywriting and visuals.

Interactivity

From research, we found out that our users expect a lot of interactive elements in the site which ended up being a crucial goal.

Validating the designs

We tested the new badge system with a closed group of partners and admins.

Partner Feedback Sessions

Confirmed badges increased perceived credibility and interest from new subscribers.

Partner Feedback Sessions

Confirmed badges increased perceived credibility and interest from new subscribers.

Admin User Tests

Ensured intuitive badge creation, image uploads, and assignments in under 2 minutes.

Admin User Tests

Ensured intuitive badge creation, image uploads, and assignments in under 2 minutes.

Data Checks

Verified automated triggers ran correctly on test datasets without impacting live performance.

Data Checks

Verified automated triggers ran correctly on test datasets without impacting live performance.

Reflections…

Data driven

Leveraged retention, review, and tenure metrics to prioritize badge categories.

Data driven

Leveraged retention, review, and tenure metrics to prioritize badge categories.

Rapid Delivery

Admin-driven phase shipped in 5 days, unlocking immediate partner value.

Rapid Delivery

Admin-driven phase shipped in 5 days, unlocking immediate partner value.

Stakeholder alignment

Balanced partner recognition goals with technical migration requirements.

Stakeholder alignment

Balanced partner recognition goals with technical migration requirements.

Reach Out

and find time for us to chat