The Whop Challenge
Context
The Whop Challenge was a high-intensity product and marketing initiative designed to help new creators make meaningful revenue fast. Starting with just two participants, it grew into a global creator experience—blending sales coaching, networking, and unforgettable events to accelerate business growth.
Role
Head of Program
Timeline
9 Months
Core features
Structured challenge to drive rapid revenue growth for new users.
Weekly in-person sessions hosting 70+ creators at Whop HQ.
Personalized coaching on scaling businesses up to 30x revenue.
Experiential perks: premium dinners, networking, and Times Square billboards.
Seamless integration between product adoption and community building.
Statistics and Secondary Research
GMV doubled from $350M to $750M+ during program run.
Hosted creators from 64 countries with a collective $100M+ GMV.
Events scaled from 2 attendees to 160+ per week in under a year.
Findings from Primary Research
Talking directly with creators revealed:
Access matters
Face-to-face coaching builds trust and accelerates results.
Community fuels growth
Creators valued the connections and collaborations made during events as much as the direct sales boost.
Experience sticks
Times Square billboards and exclusive dinners created lasting brand impressions.
The Strategy
We designed The Whop Challenge as both a revenue driver and an onboarding accelerator.
Program Structure
New creators entered a time-bound revenue challenge with a clear earning goal.
Growth Levers
One-on-one coaching, public recognition (billboards), and curated networking dinners.
Scale & Frequency
Expanded to 70+ creators per week, with marquee events drawing 150–200 attendees.
Validating the Program
We planned a controlled rollout to measure real-world impact:
